Treehouse Co-living
CREATIVE CAMPAIGN & BRANDED APPAREL
Overview
The Challenge
The Change
Treehouse is a co-living space, for people who value community over individual status.
In the most isolated time in history, the creators of this LA-based co-living apartment were out to help people find more community and kindness, right at home.
Say hello to the LA Kind Project: A celebration of kindness across Los Angeles. We invited people to nominate the true LA Kind in their lives and then collaborated with a fantastic artist, Bijou Karman, to illustrate these nominees. Posters and SWAG served to further ignite pride in the city and build a whole new kind of tribe for a new, kinder way to live.
Project Partners
Client: Treehouse LA
Brand Strategy: FNDR
Creative Direction: Third Date
Design: Stephanie Gelabert
Illustrations: Bijou Karman
Responsibilities
Design Direction and executions for OOH, Wild Postings, Collateral System, and Branded Apparel.
Print Production
